Jessica Frey
About Jessica Frey
Jessica Frey is a Strategic Account Executive currently working at Hearst in Michigan. With a background in advertising and media, she has extensive experience in programmatic digital advertising, media buying, and market research.
Current Role at Hearst
Jessica Frey serves as a Strategic Account Executive at Hearst, a position she has held since 2022. In this role, she focuses on developing strategic relationships with clients and enhancing advertising solutions. Her work in the publishing industry encompasses both print and digital media platforms, allowing her to leverage her extensive experience in media buying and programmatic digital advertising.
Previous Experience at Bell Media, Inc.
Prior to her current role, Jessica Frey worked at Bell Media, Inc. as an Advertising Executive from 2011 to 2017. During her six years there, she gained significant experience in advertising strategies and client management, contributing to the company's advertising initiatives and campaigns.
Educational Background
Jessica Frey earned her Bachelor of Arts degree in Liberal Arts and Sciences/Liberal Studies from Oakland University. Her studies spanned from 1999 to 2004, providing her with a foundational understanding of various disciplines that support her career in advertising and media.
Career Progression in Media
Jessica Frey has a diverse background in the media industry, having worked in various roles that include Marketing at Detroit Media Partnership from 2004 to 2008 and Territory Sales Representative at The Times Herald from 2008 to 2011. She also held a position as Clerk at Detroit Media Partnership from 2000 to 2005, which contributed to her comprehensive understanding of media operations.
Expertise in Digital Advertising
Jessica Frey possesses expertise in programmatic digital advertising, which involves the automated buying and selling of online advertising. Her skills in media buying enable her to negotiate and purchase advertising space across various platforms effectively. Additionally, her proficiency in market research allows her to analyze consumer data and market trends, enhancing her strategic decision-making in advertising.