Jessica Hogue
About Jessica Hogue
Jessica Hogue serves as the Chief Data Officer for Consumer Media at Hearst, where she focuses on data strategy and product development. With a background in measurement and analytics, she has held significant roles in various organizations and actively supports industry initiatives.
Work at Hearst
Jessica Hogue serves as the Chief Data Officer for Consumer Media at Hearst, a role she has held since 2023. In this position, she is responsible for data strategy, new data product development, and governance within Hearst's consumer media divisions. Hogue has played a significant role in pioneering insights related to the rise of Connected TV, contributing to the company's understanding of the evolving media landscape.
Previous Experience at Innovid
Before joining Hearst, Jessica Hogue worked at Innovid as the General Manager of Measurement and Analytics from 2019 to 2023. In this capacity, she developed the product vision and strategy for Innovid's measurement framework. Hogue's work focused on creating data-driven solutions that enhance advertising effectiveness and drive marketing ROI, significantly impacting the company's analytics capabilities.
Education and Expertise
Jessica Hogue holds an Executive MBA from the Jack Welch Management Institute, which she completed from 2011 to 2014. She also earned a Master of Science in Journalism from Columbia University between 2001 and 2003. Earlier, she obtained a Bachelor of Arts in English from Pepperdine University from 1995 to 1999. Hogue's educational background equips her with a strong foundation in both management and communication, essential for her roles in data and analytics.
Board Memberships and Community Involvement
In addition to her professional roles, Jessica Hogue is an active board member of the Community-Word Project since 2021. She is also a member of the IAB Video Board and serves as the Co-chair of the IAB Measurement & Attribution Committee. Hogue has demonstrated a commitment to supporting women in technology as an executive sponsor of Innovid’s Women in Tech group, showcasing her dedication to mentorship and community engagement.
Career Background
Jessica Hogue has a diverse career history that includes various roles in marketing and analytics. She served as the Director of Marketing and Communications at Travel Dynamics International from 2000 to 2004 and worked as a Relationship Manager at Guideline from 2004 to 2007. Additionally, she was a member of the Board of Directors at Furious Corp. from 2017 to 2019. Hogue's extensive experience spans multiple facets of media, marketing, and data analytics.