Jillian Selzer
About Jillian Selzer
Jillian Selzer is the Social Media & Audience Growth Editor at Seventeen, where she has worked since 2021. She has a diverse background in social media and digital content, having held various editorial roles at notable media companies including Group Nine Media, Bustle, and Hearst Magazines.
Current Role at Hearst
Jillian Selzer serves as the Social Media & Audience Growth Editor for Seventeen, a position she has held since 2021. In this role, she focuses on developing and implementing social media strategies aimed at increasing audience engagement. Her work involves leveraging social analytics to optimize content performance, ensuring that Seventeen effectively connects with its audience across various digital platforms.
Previous Experience in Social Media Management
Before her current role, Selzer worked at Group Nine Media as a Senior Social Media Editor from 2020 to 2021. Prior to that, she was the Social Media Editor at POPSUGAR for nine months in 2019. Her experience also includes positions at Bustle as a Social Media Assistant and at New York City Ballet as a Social Media Coordinator. These roles contributed to her expertise in audience growth and social media strategy.
Educational Background
Jillian Selzer holds a Bachelor of Arts in Digital and Print Journalism from the University of North Texas, where she studied from 2015 to 2017. She also earned a Bachelor of Arts in Print Journalism from Penn State University, completing her studies there from 2013 to 2015. This educational foundation supports her specialization in writing and editing content for digital publication platforms.
Early Career Development
Selzer began her career in journalism as a Style Guru Intern at CollegeFashionista in 2015. She later served as a Web Writer and Fashion Editor for Valley Magazine at Penn State, where she honed her skills in content creation and editorial strategy. Her early experiences laid the groundwork for her subsequent roles in social media and digital content management.
Expertise in Audience Engagement
Jillian Selzer possesses a strong interest in pop culture, which informs her editorial strategy and content creation. Her expertise in social analytics allows her to effectively optimize content performance and drive audience growth. This combination of skills is evident in her successful implementation of social media strategies that enhance engagement for Seventeen.