Joleen Keenan
About Joleen Keenan
Joleen Keenan serves as the Vice President of Digital Sales at Hearst, where she has worked since 2020. She has extensive experience in digital sales and marketing communications, having held various roles at companies such as Gannett, Digital First Media, and Trimble Transportation.
Work at Hearst
Joleen Keenan serves as the Vice President of Digital Sales at Hearst, a position she has held since 2020. In this role, she focuses on developing and executing strategies that enhance digital sales performance. Keenan is responsible for analyzing digital data and determining technology needs to optimize reporting capabilities and resource allocation. Her leadership contributes to the overall growth and effectiveness of Hearst's digital sales initiatives.
Previous Experience in Digital Sales
Prior to her role at Hearst, Joleen Keenan held various positions in digital sales across multiple organizations. She worked at Gannett | USA TODAY NETWORK as Senior Director of Digital Sales & Client Services from 2017 to 2018 and later as Senior Director of Client Success from 2018 to 2020. During her tenure, she significantly increased digital revenue, achieving a 96% growth from 2020 to 2021. Her experience also includes roles at Digital First Media and Journal Communications Inc. as a Digital Sales Manager.
Marketing Communications Background
Joleen Keenan has a solid foundation in marketing communications, having worked as a Marketing Communications Specialist at Kontron from 2004 to 2005 and as a Marketing Communications Manager at Trimble Transportation from 2005 to 2008. These roles equipped her with skills in client engagement and strategic communication, which she has leveraged in her subsequent digital sales positions.
Education and Expertise
Joleen Keenan studied at the College of Saint Benedict, where she earned a degree in Communications. This educational background has provided her with a strong understanding of effective communication strategies, which she applies in her professional roles. Her expertise in digital sales and marketing communications has been instrumental in building and nurturing client relationships.