Joseph Curto
About Joseph Curto
Joseph Curto serves as the Vice President of Programmatic Sales at Hearst, a position he has held since 2024. He has extensive experience in programmatic sales and partnerships, having previously worked in various roles at Hearst Magazines and other companies in the digital advertising industry.
Current Role at Hearst
Joseph Curto serves as the Vice President of Programmatic Sales at Hearst, a position he has held since 2024. In this role, he is responsible for overseeing the programmatic sales strategy and execution for the organization. His leadership focuses on enhancing revenue through programmatic advertising solutions, leveraging data-driven insights to optimize performance.
Previous Experience at Hearst
Prior to his current role, Joseph Curto worked at Hearst Magazines in various capacities. He served as the Director of Programmatic Sales Strategy and Operations for the Hearst Auto Group from 2019 to 2020. Additionally, he was the Manager of Programmatic Sales from 2017 to 2020, where he contributed to the growth of programmatic revenue streams within the organization.
Experience at QuickFrame
Joseph Curto held the position of Director of Enterprise Partnerships at QuickFrame from 2020 to 2021. During his tenure, he focused on building strategic partnerships and driving enterprise-level sales initiatives, contributing to the company's growth in the competitive digital media landscape.
Educational Background
Joseph Curto studied at Providence College, where he earned a Bachelor of Science (B.S.) degree with a major in Marketing and a minor in History. He furthered his education at General Assembly, where he gained additional skills relevant to the digital marketing and programmatic advertising sectors.
Career History in Programmatic Sales
Joseph Curto has extensive experience in programmatic sales, having worked at several notable companies in the industry. Before his roles at Hearst, he was employed at OpenX as a Business Development professional from 2015 to 2017 and at Yieldmo as Demand Sales from 2014 to 2015. His career reflects a strong focus on programmatic advertising and business development.