Kenneth Johnson
About Kenneth Johnson
Kenneth Johnson is a Digital Sales Manager at the San Antonio Express News, with extensive experience in digital marketing and sales across various organizations. He has held significant roles at companies such as Valassis, Houston Chronicle, and Force Marketing, demonstrating expertise in brand building, market research, and strategic planning.
Work at Hearst
Kenneth Johnson currently serves as the Digital Sales Manager at the San Antonio Express News, a position he has held since 2022. In this role, he is responsible for overseeing digital sales strategies and initiatives, contributing to the publication's growth in the digital marketing landscape. His experience in managing advertising agency relationships and executing marketing strategies supports his effectiveness in this position.
Previous Experience in Digital Sales
Before joining Hearst, Kenneth Johnson worked as the Digital Sales Manager at the Houston Chronicle from 2017 to 2021. His responsibilities included driving digital sales efforts and enhancing the publication's online presence. Prior to that, he held the position of Digital Sales & Marketing Specialist at KHOU-TV from 2014 to 2016, where he focused on digital marketing strategies and client engagement.
Career Background
Kenneth Johnson has a diverse career spanning multiple roles in sales and marketing. He began as an intern at Valassis in 2006 and progressed to various positions, including Client Coordinator from 2007 to 2012. He also worked as a Market Analyst at Cequent Performance Products and as an Account Manager at ADP Dealer Services/Cobalt Group. His experience includes consulting and account management across different industries.
Education and Expertise
Kenneth Johnson earned a Bachelor of Business Administration (BBA) in Marketing from Central Michigan University, completing his studies from 2003 to 2007. His educational background, combined with his professional experience, has equipped him with skills in brand building, market research, and strategic planning. He has demonstrated expertise in consumer promotions and budgeting within the digital marketing sector.
Achievements in Sales and Marketing
Throughout his career, Kenneth Johnson has established a proven track record of success in various consulting and account management roles. His experience includes managing advertising agency relationships and executing both national and regional marketing strategies. His contributions have significantly impacted the organizations he has worked for, particularly in enhancing digital sales performance.