Kerry Ann Richards
About Kerry Ann Richards
Kerry Ann Richards serves as the Senior Manager of Consumer Revenue - Membership at Hearst, where she has worked since 2022. With a strong background in consumer marketing and a history of involvement in community volunteering and sports, she has held various marketing roles at notable companies including Working Mother Media, Condé Nast, and Rodale Inc.
Current Role at Hearst
Kerry Ann Richards serves as the Senior Manager of Consumer Revenue - Membership at Hearst, a position she has held since 2022. In this role, she focuses on developing strategies to enhance consumer engagement and retention. Her responsibilities include overseeing membership initiatives and optimizing revenue streams associated with consumer products. Her work contributes to Hearst's overall mission of delivering quality content and services to its audience.
Previous Experience in Consumer Marketing
Richards has a robust background in consumer marketing, having held positions at several notable organizations. She worked at Working Mother Media as the Consumer Marketing Manager: Retention from 2005 to 2007. Following that, she served as the Associate Manager of Consumer Marketing Business Analytics at Condé Nast from 2007 to 2009. Her tenure at Rodale Inc. as Consumer Marketing Manager lasted from 2010 to 2015. Additionally, she held roles at PWX Solutions, first as Marketing Manager from 2016 to 2020 and then as Senior Manager of Retention Marketing from 2021 to 2022.
Educational Background
Kerry Ann Richards studied at the University of Illinois at Urbana-Champaign, where she earned both her Bachelor of Science and Master of Science degrees. During her academic career, she was recognized by being named to the National Dean's List, highlighting her academic achievements and dedication to her studies.
Athletic Achievements
Richards has a distinguished athletic background in track and field. She was awarded Big Ten Freshman of the Year and achieved three-time All-American status. Additionally, she won multiple medals as a member of the Jamaican national team and was a six-time Big Ten Conference champion. Her accomplishments in sports reflect her commitment to excellence and competitive spirit.
Skills and Expertise
Kerry Ann Richards possesses extensive expertise in various marketing disciplines, including direct mail marketing, business-to-consumer marketing, and project management. Her skill set also encompasses web and email marketing, social media promotions, budget and expense management, creative strategy, data analytics, P&L and financial reporting, CRM, and client services. This diverse experience enables her to effectively manage marketing campaigns and drive consumer engagement.