Kevin Stuart
About Kevin Stuart
Kevin Stuart is the Vice President of Research at Hearst Television, overseeing audience analysis and research across its stations, and holds prominent positions in several industry committees.
Kevin Stuart: Vice President, Research at Hearst Television
Kevin Stuart is the Vice President of Research at Hearst Television. He began his tenure as Hearst Television's corporate research director in 2012, advancing to his current role in 2016. Stuart oversees audience analysis and research across the company's numerous television stations. His extensive experience in research and television extends across various senior positions, reflecting his long-standing commitment to the field.
Professional Background of Kevin Stuart
Kevin Stuart has a robust background in television and research. He started his career at KATC-TV in Lafayette, Louisiana, and has held positions such as director of research and weathercaster at WKBW-TV in Buffalo, and account executive at WBRE-TV in Northeastern Pennsylvania. Stuart worked in senior research roles at Hearst's Florida TV stations, including WESH-TV, WKCF-TV, WPBF-TV, and WMOR-TV. Prior to joining Hearst, he was a senior research consultant for the Franco Research Group.
Kevin Stuart's Role in Industry Organizations
Kevin Stuart chairs the National Association of Broadcasters' Committee on Local Television Audience Measurement (COLTAM). He also sits on the board of directors of the Media Rating Council (MRC) and has served as chair of the MRC Television Committee. In addition, Stuart is a member of the Nielsen Policy Guidelines Committee, contributing to the development and implementation of measurement standards in the television industry.
Education and Expertise of Kevin Stuart
Kevin Stuart is a cum laude graduate of the University of Louisiana at Lafayette, where he earned a degree in finance. His academic background, combined with extensive industry experience, has equipped him with a deep understanding of audience analysis and research methodologies. Stuart's expertise is further demonstrated through his leadership roles in various industry organizations.