Kim Tan
About Kim Tan
Kim Tan serves as the Vice President of Marketing at Hearst, bringing extensive expertise in native and branded content, social strategies, and integrated marketing. With a career spanning over two decades in the media and luxury sectors, Tan has held key positions at notable companies including Modern Luxury and Condé Nast.
Work at Hearst
Currently, Kim Tan serves as Vice President of Marketing at Hearst, a position held since 2021. In this role, she focuses on developing integrated marketing strategies that leverage data and insights. Her work involves creating cross-platform advertising programs targeting various sectors, including fashion, beauty, and luxury. Based in New York, she has contributed to the marketing initiatives that align with Hearst's objectives and audience engagement.
Experience at Modern Luxury
Kim Tan has been with Modern Luxury since 2020, where she holds the title of Senior Vice President of Lux Studio. Prior to this role, she was the Vice President of Marketing for the National Portfolio at Modern Luxury from 2018 to 2020. During her tenure, she developed native and branded content, as well as social and influencer strategies, enhancing the brand's presence in the luxury market.
Background in Marketing
Kim Tan has extensive experience in the marketing field, having worked in various capacities across notable companies. Her previous roles include Vice President and Head of Marketing at Real Simple from 2013 to 2016, and Executive Director of Marketing and Creative Services at GQ from 2006 to 2013. She began her career as a Merchandising Director at Allure Magazine from 2003 to 2005 and also worked as a freelancer in promotion and program development at Condé Nast.
Education and Expertise
Kim Tan earned a Bachelor of Arts degree in Communications from Tulane University. Her academic background supports her expertise in integrated marketing, partnerships, and experiential events. She is skilled in executing digital, video, and print campaigns, and has a strong passion for forming unique alliances between brands. Her approach is data-driven, utilizing insights to inform marketing strategies.
Achievements in Marketing
Throughout her career, Kim Tan has specialized in creating signature programs and big ideas within the media, fashion, luxury, and lifestyle sectors. She has a proven track record of developing successful marketing initiatives that resonate with target audiences. Her ability to conceptualize and execute cross-platform advertising programs has positioned her as a leader in the marketing field.