Kimberly Nieskens
About Kimberly Nieskens
Kimberly Nieskens is the Manager of Marketing Streaming Video Services at Hearst, a position she has held since 2022. With a background in consumer marketing and promotional planning at AMC Networks, she has extensive experience in coordinating marketing campaigns and collaborating with various departments in the entertainment industry.
Work at Hearst
Kimberly Nieskens has been serving as the Manager of Marketing Streaming Video Services at Hearst since 2022. In this role, she is responsible for overseeing marketing strategies related to streaming video services. Her position is based in the Greater New York City Area, where she utilizes her extensive experience in the media and entertainment industry to enhance the company's marketing efforts.
Previous Experience at AMC Networks
Prior to her current role, Nieskens worked at AMC Networks for several years in various capacities. She began as a Promo Planning Coordinator from 2008 to 2010, then progressed to Supervisor of Promotional Planning from 2010 to 2014. Following this, she held the position of Manager Multiplatform Promotional Planning for one year before becoming the Manager of Consumer Marketing & Events from 2015 to 2020. Her roles involved significant collaboration with multiple departments and external agencies.
Education and Expertise
Nieskens earned her Bachelor's degree in English, Anthropology, and Sociology from Lafayette College, where she studied from 2003 to 2007. This educational background has contributed to her understanding of audience engagement and marketing strategies in the entertainment sector. Her expertise includes managing marketing campaigns, coordinating photo shoots, and working with various departments to achieve marketing objectives.
Internship at NBC Universal
In 2006, Kimberly Nieskens completed a four-month internship in Promotions at NBC Universal. This experience provided her with foundational knowledge in the promotions field and helped her develop skills that would be beneficial in her subsequent roles in the media industry.
Collaboration and Coordination Skills
Throughout her career, Nieskens has demonstrated strong collaboration and coordination skills. She has worked closely with departments such as Ad Sales, Programming, Production, Scheduling, Operations, Legal, Digital, and Research. Additionally, she has coordinated with outside agencies and production companies for network events, enhancing her ability to manage complex marketing initiatives.