Kristin Musselman
About Kristin Musselman
Kristin Musselman is the Director of Media Strategy at Hearst, where she has worked since 2020. With over 13 years of agency experience, she specializes in media planning and strategy for major brands across various industries.
Current Role at Hearst
Kristin Musselman serves as the Director of Media Strategy at Hearst, a position she has held since 2020. In this role, she is responsible for leading media strategy initiatives and integrated media planning efforts. Based in Santa Monica, California, she utilizes her extensive experience to drive effective media campaigns for various brands.
Previous Experience in Media Strategy
Before joining Hearst, Kristin Musselman accumulated significant experience in media strategy across several prominent agencies. She worked as a Planning Director at Carat from 2019 to 2020, and as an Account Director at Fetch from 2016 to 2019. Her earlier roles include positions at OMD Worldwide, TBWA/Media Arts Lab, and ZenithOptimedia Group, where she developed her expertise in digital media strategy.
Educational Background
Kristin Musselman earned a Bachelor of Arts degree from Bates College, where she studied English and Studio Art with a focus on Photography. This educational background has contributed to her analytical and creative approach in media strategy and planning.
Agency Experience and Specialization
With over 13 years of agency experience, Kristin specializes in media planning and strategy for top brands across various industries, including Tech, Retail, Beauty, Entertainment, Travel, and Finance. Her roles have involved leading teams to execute integrated media strategies and campaigns on a global scale.
International Digital Media Expertise
Kristin Musselman possesses extensive international digital media experience. She has worked on media strategy and activation in diverse markets, including LATAM, Canada, EU, APAC, and AUNZ. This global perspective enhances her ability to tailor media strategies to different regional audiences.