Kwame Ampadu Nyarkoh
About Kwame Ampadu Nyarkoh
Kwame Ampadu Nyarkoh is a Media Strategy Manager at Hearst, where he has worked since 2021. He has extensive experience in digital media, having held various roles at companies such as DynAdmic and UM Worldwide, and holds a Bachelor's Degree in Marketing from Rutgers University - Newark.
Work at Hearst
Kwame Ampadu Nyarkoh has been serving as a Media Strategy Manager at Hearst since 2021. In this role, he focuses on developing and implementing media strategies that align with the company's objectives. His work involves analyzing audience data and trends to create effective campaigns that resonate with diverse demographics. His experience in digital media and marketing informs his strategic decisions, allowing him to contribute to Hearst's growth in the competitive media landscape.
Previous Experience in Media Strategy
Prior to his current role at Hearst, Nyarkoh worked at DynAdmic in various capacities, including Partnership Manager and Digital Strategist. His tenure at DynAdmic lasted from 2019 to 2021, during which he gained valuable insights into the digital media ecosystem. He also held the position of Portfolio Management Associate at UM Worldwide from 2018 to 2019, where he managed client portfolios and contributed to campaign strategies.
Education and Expertise
Kwame Ampadu Nyarkoh earned a Bachelor’s Degree in Marketing/Marketing Management from Rutgers University - Newark, completing his studies from 2013 to 2018. His academic background laid the foundation for his expertise in media strategy and digital marketing. His education, combined with his practical experience, enables him to create innovative marketing campaigns that effectively engage audiences.
Background in Digital Media
Nyarkoh has extensive experience across various sectors of digital media, including agency, vendor, and publishing. This diverse background has equipped him with a comprehensive understanding of how to craft and execute media campaigns. His work has focused on developing scalable strategies that adapt to evolving audience needs and cultural shifts, both locally and globally.
Early Career Roles
Before advancing in media strategy, Nyarkoh held several positions that contributed to his professional development. He worked as a Research Analyst Intern at The Ideas Maker from 2015 to 2017, where he conducted research that informed marketing strategies. Additionally, he served as a Sales Associate at H&M from 2015 to 2017 and as an Accommodations Specialist and Resident Assistant at Rutgers University - Newark, gaining valuable customer service and management skills.