Lauren Bradley
About Lauren Bradley
Lauren Bradley is an Account Executive and Integrated Marketing Specialist with extensive experience in digital media strategies and comprehensive marketing campaigns. She has worked with various organizations, including Hearst and United Way of Greater Milwaukee, and has a background in both B2B and B2C client relationships.
Work at Hearst
Lauren Bradley has been employed at Hearst as an Account Executive - Integrated Marketing Specialist since 2015. In this role, she focuses on developing and implementing digital media strategies that enhance brand visibility and engagement for clients. Her work involves creating comprehensive marketing campaigns that span various platforms, including digital, social media, and television.
Previous Experience
Before joining Hearst, Lauren worked at Sinclair Broadcast Group from 2011 to 2015 as an Account Executive - Integrated Marketing Specialist. She also served as the Head Ski Coach at Oconomowoc Area School District from 2015 to 2017. Additionally, she was involved with Heiliger Huegel Ski Club as a U14 and Up Coach from 2012 to 2015. Her diverse roles demonstrate her ability to manage both marketing and coaching responsibilities.
Education and Expertise
Lauren Bradley studied at the University of Massachusetts Amherst, where she earned a Bachelor of Arts degree in Political Science and Sociology from 2006 to 2010. She also completed her secondary education at Homestead High School from 2002 to 2006. Her educational background supports her expertise in integrated marketing and digital media strategies.
Community Involvement
In addition to her professional roles, Lauren has been actively involved in community service. She has served on the Communications and Marketing Committee for the United Way of Greater Milwaukee since 2013. Furthermore, she held the position of Volunteer Co-Chair at IndependenceFirst from 2010 to 2015, contributing to initiatives that support individuals with disabilities.
Marketing Skills and Strategies
Lauren specializes in developing marketing strategies that drive brand lift and engagement. Her approach includes crafting press releases, copywriting, and producing creative content tailored for various media platforms. She manages both B2B and B2C transactions, showcasing her versatility in handling different client relationships and needs.