Lydia Paniccia
About Lydia Paniccia
Lydia Paniccia is an Art Director at Hearst Media in partnership with Discovery, Inc., with over two decades of experience in the publishing industry. She has held various art direction roles at notable companies, including American Media, Condé Nast, and Time Inc., and has contributed to successful projects that enhanced brand visibility and revenue.
Work at Hearst
Lydia Paniccia has served as Art Director at Hearst Media in partnership with Discovery, Inc. since 2013. In this role, she has been instrumental in various projects, including spearheading on-set art direction for a wide array of content such as fashion, beauty, food, home decor, and travel. She also played a key role in redesigning The Pioneer Woman website, which led to significant increases in page views and affiliate revenue. Additionally, she was involved in the launch of The Pioneer Woman Magazine, which received the Advertising Age's Magazine Launch of the Year award.
Previous Experience in Art Direction
Prior to her current position, Lydia Paniccia held several notable roles in art direction across various media companies. She worked at American Media as Art Director for Celebrity Living and Star magazines from 2005 to 2007. She also served as Deputy Art Director at Condé Nast for Glamour magazine from 2004 to 2005. Her experience includes working at Time Inc. as Art Director for People StyleWatch, InStyle, and Latina magazines from 2010 to 2013, and at New York Post for Page Six Magazine from 2007 to 2009.
Education and Expertise
Lydia Paniccia's educational background and expertise in art direction span over two decades. She has developed a strong skill set in visual storytelling and brand extension strategies. Her experience includes collaborating with marketing and editorial teams to design advertorial pages and marketing materials for major retailers. She has also introduced brand extensions, such as houseware and apparel collections, to enhance brand visibility.
Achievements in Art Direction
Throughout her career, Lydia Paniccia has achieved significant milestones in art direction. She led the art direction for the launch of The Pioneer Woman Magazine, which was recognized as Advertising Age's Magazine Launch of the Year. Her work on The Pioneer Woman website redesign resulted in a 37% increase in page views and a 101% increase in affiliate revenue year-over-year. She has also collaborated with various brands, including Food Network Magazine, to create impactful marketing materials.
Diverse Industry Experience
Lydia Paniccia's career includes diverse experiences in various locations and companies. She has worked in New York, Toronto, and London, contributing to magazines such as Marie Claire, Glamour, and Harper's Bazaar. Her role at MORRIS VISITOR PUBLICATIONS involved art direction for R Magazine at the Royal Hawaiian Center, showcasing her versatility in different markets and formats.