Marscha Krouwel
About Marscha Krouwel
Marscha Krouwel serves as the Publishing Group Director for Women's Brands at Hearst Magazines Netherlands, leveraging her extensive background in marketing and digital strategy. With a degree in Economic Psychology from Tilburg University, she has held various leadership roles in the publishing industry since the late 1990s.
Work at Hearst
Marscha Krouwel serves as the Publishing Group Director for Women's Brands at Hearst Magazines Netherlands. She has held this position since 2018, overseeing various women's publications and initiatives. In addition to her directorial role, she is a member of the HearstLab Scout Advisory Board and has been the Lead Scout for HearstLab Netherlands since 2019. Her responsibilities include guiding strategic decisions and fostering innovation within the organization.
Education and Expertise
Marscha Krouwel studied Economic Psychology at Tilburg University, earning her drs degree between 1989 and 2005. Her academic background provides her with a strong foundation in understanding consumer behavior, which is essential in her roles within the publishing industry. She possesses expertise in market research, digital strategy, and turnaround management, enabling her to effectively navigate the evolving landscape of publishing.
Background
Marscha Krouwel has a diverse professional background in the publishing industry. She began her career at Audax Publishing, where she held various marketing roles from 1997 to 2000. She then transitioned to Hachette Filipacchi Media, where she worked in several marketing positions, including Marketing Manager for ELLE Wonen and ELLE Eten, and later as Head of the Marketing Department. Her extensive experience in marketing has shaped her approach to brand management and strategy.
Achievements
Throughout her career, Marscha Krouwel has demonstrated a commitment to innovation and strategic growth within the publishing sector. Her leadership at Hearst has contributed to the development of women's brands, aligning them with current market trends. Her skills in digital strategy and turnaround management have played a significant role in adapting traditional publishing methods to meet the demands of a digital audience.