Melissa Federico
About Melissa Federico
Melissa Federico serves as the Senior Customer Performance Manager at Hearst, where she specializes in digital marketing strategies and campaign performance analysis. With a focus on best practices and customer onboarding, she has contributed to the organization since 2014.
Work at Hearst
Melissa Federico has been serving as the Senior Customer Performance Manager at Hearst since 2014. In this role, she plays a crucial part in establishing best practices in digital marketing within the organization. Her responsibilities include onboarding new customers and ensuring timely campaign launches. She collaborates with sales teams to identify up-sell opportunities, enhancing customer engagement and satisfaction. Melissa also monitors competition to provide strategic suggestions for campaign improvements and new initiatives.
Education and Expertise
Melissa Federico has been studying History at Sacred Heart University since 2012. Her academic background complements her professional expertise in digital marketing. She specializes in creating and implementing tailored digital marketing and advertising strategies that meet client requirements. Her analytical skills enable her to track key performance indicators, report on campaign success, and identify areas needing improvement.
Background
Melissa Federico has accumulated significant experience in digital marketing over her ten years at Hearst. Her role as Senior Customer Performance Manager involves a blend of strategic planning and execution. She is adept at analyzing market trends and competition, which informs her recommendations for enhancing campaign effectiveness. This background has equipped her with a comprehensive understanding of the digital marketing landscape.
Achievements
In her position, Melissa Federico has contributed to the development of best practices in digital marketing at Hearst. Her efforts in monitoring competition and analyzing campaign performance have led to strategic improvements and successful client outcomes. She has played a key role in onboarding new customers, ensuring that campaigns are launched on time and meet client expectations.