Michael Rosellini
About Michael Rosellini
Michael Rosellini is the Senior Vice President of Digital Services at Hearst Television, overseeing product development and operations for the company's digital platforms, including local news sites, mobile apps, and streaming services.
Michael Rosellini - Senior Vice President, Digital Services at Hearst Television
Michael Rosellini serves as the Senior Vice President of Digital Services at Hearst Television, a position he has held since his promotion in 2023. In this role, he leads the team responsible for the development and management of digital products, including station-branded local news sites, mobile apps, and Very Local streaming apps. His responsibilities encompass overseeing engineering, data, and operational tasks to ensure the seamless function of these digital services.
Michael Rosellini's Education and Career Beginnings
Michael Rosellini began his career with internships in the newsrooms of WNYT-TV and WGY-AM in Albany, New York. He expanded his experience by working part-time at Washington, D.C., stations WMAL-AM and WRC-TV while studying broadcast journalism at American University. This foundational experience in traditional media paved the way for his eventual shift to digital media.
Michael Rosellini's Contribution to Hearst Television’s Digital Evolution
Michael Rosellini has played a critical role in Hearst Television's digital transformation. He has overseen multiple product redesigns, CMS migrations, and improvements to digital video, data, and ad tech infrastructure. One of his notable achievements is the design, build, and launch of a comprehensive suite of OTT/CTV apps under the Very Local brand, facilitating Hearst Television's foray into streaming.
Michael Rosellini’s Involvement in Industry Innovations
Michael Rosellini is actively involved in representing Hearst Television's digital-media interests in various industry organizations. He is a part of the National Association of Broadcasters and the Pearl TV consortium, which comprises U.S. TV broadcast companies. His work in these groups includes pursuing industry innovations such as NextGen TV, showcasing his commitment to staying at the forefront of digital media advancements.
Michael Rosellini's Professional Development and Certifications
Michael Rosellini is a Certified Change Agent through Hearst's conscious-inclusion training program, Include. He has also completed coursework at the Hearst Management Institute, reflecting his commitment to continuous professional development. These credentials emphasize his dedication to fostering an inclusive workplace and enhancing his managerial capabilities.