Mike De Luca
About Mike De Luca
Mike De Luca serves as the President and Publisher of Hearst Connecticut Media Group and CEO of Local Edge at Hearst. He has extensive experience in sales and business development across various companies, including Groupon, Yodle, and Savored, and has a strong background in scaling revenue in the digital and media sectors.
Current Role at Hearst
Mike De Luca serves as the President and Publisher of Hearst Connecticut Media Group and the CEO of Local Edge, Hearst. He has held this position since 2019, overseeing operations in the Greater New York City Area. In this role, he is responsible for strategic direction and revenue generation, focusing on enhancing the media group's presence and performance in the local market.
Previous Experience at Hearst
Prior to his current role, Mike De Luca worked at Hearst from 2013 to 2019 as the Executive Vice President of Advertising Sales and CEO of LocalEdge. During his tenure, he contributed to the growth of digital advertising initiatives and managed significant revenue responsibilities, which positioned the company for future success in the evolving media landscape.
Career Background
Mike De Luca has a diverse career spanning multiple companies and roles. He served as the Chief Revenue Officer at Savored, where he focused on yield management until its acquisition by Groupon in 2012. He then worked at Groupon as the Senior Vice President of Sales and Business Development from 2011 to 2013. His earlier experience includes significant roles at Yodle, EMC, and Yahoo, where he developed expertise in sales and marketing.
Education and Expertise
Mike De Luca earned a Bachelor of Science degree in Communications and Human Development from Boston College. He possesses extensive knowledge in building high-performance sales teams and scaling revenue, particularly within the digital and media sectors. His educational background and professional experience have equipped him with the skills necessary to lead and innovate in competitive environments.
Achievements in Revenue Growth
Throughout his career, Mike De Luca has played a significant role in revenue growth for various organizations. Notably, he was instrumental in scaling Yodle from a $2 million company to $67 million in revenue within three years, leading to its acquisition by Web.com for $340 million. His contributions have consistently focused on enhancing sales strategies and driving business development.