Misty Ahmadi
About Misty Ahmadi
Misty Ahmadi serves as the Director of Social Media and Product Management at Hearst, a position she has held since 2019. With a diverse background in marketing and social media, she has previously worked for companies such as IBM, Simplr, and the Make-A-Wish Foundation.
Current Role at Hearst
Misty Ahmadi serves as the Director of Social Media and Product Management at Hearst, a position she has held since 2019. In this role, she oversees social media strategies and product management initiatives. Ahmadi has been instrumental in developing new social media packages for sellers, which generated $100K in new business within a single quarter following a product introduction. Additionally, she organizes bi-yearly Social Media Summits and quarterly sales enablement sessions, enhancing the capabilities of Hearst's social media teams.
Previous Experience in Marketing and Growth
Prior to her current role, Ahmadi held various marketing positions. She worked at Simplr as the Head of Marketing and Growth for seven months in 2017. Additionally, she served as a Marketing Strategy Manager at IBM for five months in 2017 and as a Social Media Manager at IBM from 2016 to 2017. Her experience also includes a role as Marketing Team Leader at St. Joseph Health System for five months in 2013. These roles contributed to her expertise in marketing strategies and social media management.
Educational Background
Misty Ahmadi holds a Master of Science (M.S.) in Marketing from Texas A&M University, where she studied from 2013 to 2014. She also earned a Bachelor of Arts (B.A.) in Psychology and Education from the University of California, Berkeley, completing her studies from 2006 to 2010. Her educational background provides a strong foundation for her career in marketing and social media.
Internship and Early Career Experience
Ahmadi's early career includes an internship at the Make-A-Wish Foundation as a Community Service Groups Intern in 2009, where she worked for three months. She also gained experience as a Marketing Intern at Essilor in 2014 for two months. Additionally, she participated in the Japan Exchange and Teaching Program(me) (JET) as an Assistant Language Teacher from 2010 to 2012, which further diversified her professional background.
Achievements in Social Media Campaigns
Misty Ahmadi has led significant social media initiatives, including the launch of a public policy brand across Facebook, Instagram, and Twitter, which achieved 18 million impressions and garnered 11,000 pledges. She also led a redesign and campaign for a seasonal shopping guide for a Bay Area shopping center, resulting in a 400% increase in impressions and a 345% increase in link clicks. These achievements highlight her effectiveness in driving engagement through social media.