Paula Fortgang
About Paula Fortgang
Paula Fortgang serves as the Executive Sales Director for Fashion at Hearst, where she focuses on developing ROI-driven programs that strengthen client relationships in the fashion industry. She has extensive experience in European and American designer fashion and has held various roles at Hearst since 2019.
Work at Hearst
Paula Fortgang currently serves as the Executive Sales Director for Fashion at Hearst, a position she has held since 2023 in New York. In this role, she focuses on developing ROI-driven programs that enhance client relationships within the fashion sector. Prior to her current role, she worked as the Executive Fashion & Retail Director at Hearst @ The Fashion Group from 2019 to 2021, where she contributed to strategic initiatives in the fashion industry. Additionally, she served as the Executive Sales Director for the Hearst Luxury Collection, which includes prestigious titles such as ELLE, BAZAAR, Town & Country, and Esquire, from 2021 to 2023.
Education and Expertise
Paula Fortgang studied at Emory University, where she gained foundational knowledge that supports her career in the fashion industry. Her expertise lies in integrated sponsorship sales, particularly within the European and American designer fashion and retail sectors. This specialized knowledge enables her to effectively navigate and influence the fashion landscape, driving successful partnerships and sales strategies.
Background
Paula Fortgang has built a career in the fashion industry, with a focus on sales and client relationship management. Her work experience at Hearst spans several key roles, where she has developed a strong understanding of the dynamics of fashion marketing and retail. Her background includes significant contributions to the fashion sector, emphasizing her commitment to enhancing client engagement through strategic sales initiatives.
Achievements
Throughout her career at Hearst, Paula Fortgang has been recognized for her ability to develop programs that drive return on investment for clients. Her work has been instrumental in fostering relationships within the fashion industry, particularly in the context of integrated sponsorship sales. Her tenure in various leadership roles has allowed her to influence the direction of fashion marketing strategies at Hearst.