Peko Ding
About Peko Ding
Peko Ding serves as the Director of Digital Business at Hearst, where he has implemented a successful customer acquisition strategy that attracted 3.2 million registered users over two years. With a background in marketing operations and digital business, he has significantly contributed to the growth of various brands, including ELLE and ELLEMen.
Work at Hearst
Peko Ding has been serving as the Director of Digital Business at Hearst since 2018. In this role, he has implemented a successful customer acquisition strategy that resulted in 3.2 million registered users over a two-year period. His responsibilities include managing the development and growth of the ELLE and ELLEMen official websites, with a focus on enhancing traffic growth, search engine optimization (SEO), and programmatic buying. Under his leadership, the digital business operations achieved an average annual Gross Merchandise Value (GMV) of approximately 12 million.
Previous Experience in Marketing Operations
Before joining Hearst, Peko Ding worked at 北京我们时代科技有限公司 as the Director of Marketing Operations from 2016 to 2018. His role involved overseeing marketing strategies and operations. Prior to that, he held the position of Assistant Manager of Marketing Management at Yihaodian from 2012 to 2014, where he contributed to marketing initiatives in Shanghai. Additionally, he served as Senior Manager of Marketing & Operations at Lefeng.com from 2014 to 2016, further enhancing his expertise in digital marketing.
Achievements in Digital Business
Peko Ding has made significant contributions to the digital landscape through his work at Hearst. He led the launch of over 15 digital issue magazines under the ELLEidol brand, which generated a total toB income of 6 million and toC income of 4 million. His efforts in driving digital business operations have been recognized, earning him the 'Individual Leap Awards 2019' from ELLE for his outstanding contributions.
Education and Expertise
Peko Ding studied at Beijing Foreign Studies University, where he earned a Bachelor’s degree in Language and Literature from 2005 to 2009. His educational background has provided him with a strong foundation in communication and marketing, which he has applied throughout his career in various digital business roles.