Peter Ioannidis
About Peter Ioannidis
Peter Ioannidis is a Digital Advertisement Manager with expertise in optimizing social media campaigns, leveraging creativity and analytical skills. He has over three years of experience in digital marketing and has held various positions in notable companies in Amsterdam.
Work at Hearst
Peter Ioannidis currently serves as a Digital Advertisement Manager at Hearst, a position he has held since 2022. In this role, he focuses on optimizing digital advertising strategies, particularly in social media. His responsibilities include managing campaigns and analyzing performance metrics to enhance effectiveness. His experience in digital marketing allows him to implement creative solutions that align with Hearst's objectives.
Previous Experience in Digital Marketing
Before joining Hearst, Peter Ioannidis accumulated extensive experience in digital marketing. He worked as a Social Campaign Manager at The Next Ad from 2020 to 2022, where he developed and executed social media strategies. Prior to that, he was an Account Manager at Azerion from 2018 to 2020, managing client accounts and ensuring campaign success. His earlier roles include Social Media Marketing Specialist at AIR Amsterdam and PR Assistant at vandennorth & company.
Education and Expertise
Peter Ioannidis studied Business Economics at the University of Amsterdam, earning his degree in 2016. He also attended the Amsterdam University of Applied Sciences, where he studied Communication from 2013 to 2017. His educational background provides a solid foundation for his expertise in digital marketing, particularly in programmatic and native advertisement strategies. He is proficient in various digital marketing tools, including Adobe Photoshop, Facebook Business Manager, and Google Analytics.
Skills in Digital Advertising
Peter Ioannidis specializes in optimizing social media campaigns, utilizing creativity and analytical skills. He is experienced in video advertisement across platforms such as YouTube, Snapchat, and TikTok. His skill set includes using Mailchimp for email marketing and employing Google Tag Manager and Google Search for campaign analysis and optimization. With over three years of focused experience in digital marketing, he has developed a comprehensive understanding of social media dynamics.
Career Timeline
Peter Ioannidis has a diverse career trajectory in marketing and sales. He began as a Sales Specialist at Levi Strauss & Co. from 2012 to 2013. He then transitioned to retail sales at Scotch & Soda from 2014 to 2017. Following this, he held various marketing roles, including PR Assistant and Social Media Marketing Specialist, before advancing to digital marketing management positions. His career reflects a consistent focus on marketing and advertising, particularly in digital channels.