Rachael Gleason
About Rachael Gleason
Rachael Gleason is a Senior Manager of Digital/Content Marketing at Hearst Newspapers in Houston, Texas, where she focuses on lead generation and digital subscriber acquisition. She holds a Bachelor's Degree in Mass Communication and Geography from Sam Houston State University and a Master's Degree in Health, Science, and Environmental Journalism from Michigan State University.
Work at Hearst
Rachael Gleason has been serving as the Senior Manager of Digital/Content Marketing at Hearst Newspapers since 2019. In this role, she focuses on enhancing digital marketing efforts, particularly in lead generation and digital subscriber acquisition. Her work contributes to the overall strategy of Hearst Newspapers in engaging and retaining subscribers.
Education and Expertise
Rachael Gleason holds a Bachelor's Degree in Mass Communication and Geography from Sam Houston State University, which she completed from 2005 to 2009. She furthered her education with a Master's Degree in Health, Science and Environmental Journalism from Michigan State University, earned between 2009 and 2011. Her academic background supports her expertise in digital marketing, subscriber engagement, and retention strategies.
Background
Rachael Gleason began her career in journalism, working in various capacities at notable publications. She was a Reporter and Blogger at National Geographic from 2014 to 2015. Prior to that, she held multiple roles at Midland Reporter-Telegram from 2012 to 2015, including Reporter, Copy Editor, and Online Editor. She also worked as a Data Journalist and Digital Storyteller at Houston Chronicle from 2016 to 2018, and as a Data Visualization Journalist/Senior Producer at San Antonio Express-News from 2015 to 2016.
Achievements
Throughout her career, Rachael Gleason has transitioned from data journalism and digital storytelling to consumer marketing. She has developed a strong focus on strategies for subscriber engagement and retention, which are critical in the digital marketing landscape. Her diverse experience in journalism and digital content has equipped her with the skills necessary to excel in her current role.