Rehan Ali
About Rehan Ali
Rehan Ali is a Senior Director of Performance Marketing at Hearst, where he has worked since 2020. He has extensive experience in digital marketing, having held various roles at companies such as ReachLocal, Gannett, and Bank of America.
Work at Hearst
Rehan Ali has been serving as the Senior Director of Performance Marketing at Hearst since 2020. In this role, he focuses on developing and implementing performance marketing strategies to enhance brand visibility and drive customer engagement. His responsibilities include overseeing marketing campaigns and utilizing data analytics to optimize performance across various channels.
Previous Experience in Performance Marketing
Prior to his current position, Rehan Ali held several roles in performance marketing. He worked at Gannett | USA TODAY NETWORK as the Director of Client Success for National Brands from 2019 to 2020, and as Senior Manager of Client Success from 2018 to 2019. His experience also includes a tenure at ReachLocal, where he served in multiple capacities, including Manager of Media Operations and Senior Marketing Manager for Executive Accounts.
Education and Expertise
Rehan Ali earned a Bachelor of Arts degree in Political Science and Business from the University of North Texas. His educational background supports his expertise in marketing strategy, analytics, and user experience. He possesses skills in social media marketing, conversion optimization, and A/B testing, which are integral to his performance marketing initiatives.
Background in Digital Marketing
Rehan Ali has a comprehensive background in digital marketing, having worked in various roles across multiple organizations. His experience includes positions at 70kft as a Senior Digital Marketing Strategist and Manager of the Digital Marketing & Strategy Team. He has also worked as a Digital Marketing Analyst at ReachLocal, where he developed proficiency in analytics tools such as Google Analytics and Adobe Omniture.
Skills in Marketing Strategy Development
Rehan Ali demonstrates a strong capability in developing marketing strategies that incorporate user experience (UX) and information architecture (IA). His skills extend to programmatic display advertising using multiple demand-side platforms (DSPs), which enhances the effectiveness of marketing campaigns. His expertise in social media management further contributes to comprehensive marketing strategies.