Riccardo Cazzago
About Riccardo Cazzago
Riccardo Cazzago serves as the Head of Affiliation at Hearst, where he has worked since 2022. He holds multiple degrees in Business Administration and Media & Communication, and has extensive experience in affiliate marketing, having previously worked with notable companies such as Luxottica and Awin Global.
Work at Hearst
Riccardo Cazzago serves as the Head of Affiliation at Hearst, a position he has held since 2022. In this role, he is responsible for overseeing the affiliate marketing strategy for the organization. Cazzago has successfully managed and optimized multiple affiliate programs across various sectors, including fashion, beauty, travel, and lifestyle. His efforts contribute to the growth of Hearst's digital platforms and publications, focusing on increasing revenue, traffic, and conversions.
Education and Expertise
Riccardo Cazzago has a diverse educational background. He studied at TASIS Switzerland, where he earned both the International Baccalaureate Diploma and the American High School Diploma from 2008 to 2013. He then pursued a Bachelor's Degree in Business Administration at Regent's University London from 2013 to 2017. Cazzago furthered his education with a Master's Degree in Media & Communication from City, University of London in 2018. His expertise includes paid social media, external communications, and communications strategy within the affiliate and performance marketing industry.
Professional Background
Prior to his current role at Hearst, Riccardo Cazzago gained valuable experience in various positions. He worked as a Sales Assistant at Charles Tyrwhitt in London and served as an Ambassador at Planhotel Hospitality Group in Switzerland. He also held roles at Awin Global, first as a Campaign Assistant and later as a Global Account Consultant. Cazzago's experience in affiliate marketing includes his role as an Affiliate Marketing Specialist at Luxottica from 2020 to 2022.
Achievements in Affiliate Marketing
Riccardo Cazzago has contributed significantly to the growth of affiliate marketing strategies for major global brands. At Hearst, he has developed and implemented innovative, data-driven solutions that enhance revenue, traffic, and conversions. His leadership fosters a culture of collaboration and creativity within his team, enabling the organization to excel in the competitive landscape of affiliate marketing.