Richard Dou
About Richard Dou
Richard Dou is a new media operations manager at Hearst in Shanghai, specializing in content development and event planning. He has successfully increased follower counts on various platforms and managed collaborations with celebrities and key opinion leaders to enhance brand visibility.
Work at Hearst
Richard Dou has been employed at Hearst as a 新媒体运营经理 since 2016. In this role, he has focused on developing and managing content for various digital platforms, including exclusive Tmall events and JD.com mini-program channels. His responsibilities include overseeing the planning of both online and offline events aimed at enhancing the brand image through social media engagement. He has also managed collaborations with celebrities and key opinion leaders to expand media platform partnerships.
Education and Expertise
Richard Dou holds a Master's degree in International Journalism from 英国利兹大学. His educational background has equipped him with the skills necessary for effective media management and content creation in the digital landscape. This academic foundation supports his expertise in new media operations, particularly in the context of brand promotion and audience engagement.
Background
Richard Dou currently resides in 上海, China, where he has built a career in new media operations. His work has involved significant contributions to various platforms, including the Keep app and ELLEMEN's Douyin platform. His experience spans content development, event management, and strategic partnerships within the media industry.
Achievements
Richard Dou has successfully increased the follower count on the Keep app to 200,000 within two months. He also led the growth of ELLEMEN's Douyin platform, achieving 900,000 followers in just three months. His efforts in managing collaborations with major video platforms such as Tencent Video and Youku have further solidified his role in enhancing brand visibility and engagement.