Roberta Parma
About Roberta Parma
Roberta Parma is an Editorial Advertising Coordinator for Food & Beverage at Hearst, with extensive experience in digital advertising coordination for prestigious publications. She has a strong educational background in international management and marketing, complemented by her expertise in managing advertising campaigns in the luxury and fashion sectors.
Work at Hearst
Roberta Parma currently holds the position of Editorial Advertising Coordinator for Food & Beverage at Hearst, a role she has occupied since 2021. In addition to her current position, she has been serving as the Digital Advertising Coordinator for Fashion and Luxury since 2018. Her responsibilities include coordinating editorial advertising for a variety of prestigious publications such as Elle, Harper's Bazaar, Cosmopolitan, Marie Claire, Esquire, Elle Gourmet, and Gente. Her experience at Hearst has contributed to her comprehensive understanding of the advertising landscape in both digital and print media.
Education and Expertise
Roberta Parma has a strong educational background in international management and marketing. She earned her Laurea triennale in Scienze Economiche from Università Cattolica del Sacro Cuore, where she studied from 2011 to 2014. She furthered her studies at Università Commerciale 'Luigi Bocconi', achieving a degree in Marketing Management from 2014 to 2016. Additionally, she completed a Sommelier program at AIS Associazione Italiana Sommelier from 2018 to 2020. Her education has equipped her with the skills necessary for managing advertising campaigns, particularly in the food and beverage sector.
Background
Roberta Parma has a diverse professional background that includes various roles in digital marketing and advertising. She began her career as an intern at TELELIBERTA'2 in 2014, followed by an internship as a Fashion Agent at Fuori Porta NYC in 2015. In 2016, she worked at Luxottica as a Digital Marketing Trainee. Her experience in digital media planning at Hearst Magazines from 2017 to 2018 provided her with a solid foundation in advertising strategies, which she has since built upon in her current roles.
Achievements
Throughout her career, Roberta Parma has developed a comprehensive understanding of the luxury and fashion advertising landscape. Her expertise encompasses managing both print and digital media advertising campaigns, particularly within the food and beverage sector. She has coordinated editorial advertising for a range of high-profile publications, contributing to the visibility and marketing strategies of various brands. Her educational qualifications and professional experiences have positioned her as a knowledgeable figure in the advertising industry.