Samantha Kiviat
About Samantha Kiviat
Samantha Kiviat is a Senior Account Manager at Hearst, specializing in media strategy. She has extensive experience in account management and media buying, having previously worked at MediaCom and Yelp.
Current Role at Hearst
Samantha Kiviat currently serves as a Senior Account Manager, specifically in the role of Senior Media Strategy Manager at Hearst. She has been with the company since 2024, contributing her expertise in media strategy and account management. In this position, she is responsible for overseeing media strategies and ensuring effective communication between clients and the company.
Previous Experience at Hearst
Prior to her current role, Samantha worked at Hearst as an Account Manager, also holding the title of Media Strategy Manager from 2022 to 2023. During this year-long tenure, she focused on developing and implementing media strategies that aligned with client objectives, enhancing the overall effectiveness of campaigns.
Experience at MediaCom
Samantha Kiviat has significant experience at MediaCom, where she held multiple positions. She worked as a Media Buyer from 2019 to 2021, managing media purchasing and planning. Before that, she served as an Assistant Buyer from 2017 to 2019, supporting the media buying team. Additionally, she briefly worked as a Manager at MediaCom in 2021 for six months in New York.
Early Career and Internships
Samantha began her career with an internship at Garden Collage Magazine in 2015, where she worked in marketing for two months. She also gained experience as an Account Executive at Yelp in 2017 for seven months, where she focused on client relations and account management.
Education in Communication and Media Studies
Samantha Kiviat earned her Bachelor's degree in Communication and Media Studies from Binghamton University, where she studied from 2013 to 2016. This educational background provided her with a solid foundation in media concepts and communication strategies, which she has applied throughout her career.