Stacey Lakind
About Stacey Lakind
Stacey Lakind serves as the National Sales Director for Runner's World, Bicycling, Popular Mechanics, and REI Uncommon Path, bringing extensive experience in advertising sales across various outdoor and lifestyle publications. She has received multiple awards for her sales achievements, including the Outdoor Life Sales Person of the Year in 2013 and the Popular Science Sales Person of the Year in 2015.
Work at Hearst
Stacey Lakind currently serves as the National Sales Director for Runner's World, Bicycling, Popular Mechanics, and REI Uncommon Path at Hearst. She has held this position since 2019, operating in both the Midwest and Los Angeles regions. Prior to this role, she worked as the Director of Digital Sales at Hearst for one year, from 2018 to 2019. Her experience at Hearst reflects her extensive background in media sales and advertising.
Education and Expertise
Stacey Lakind earned a Bachelor of Science degree in Marketing from Michigan State University. Her educational background has provided her with a solid foundation in marketing principles, which she has applied throughout her career in various sales and account management roles in the media industry.
Background
Stacey Lakind has over two decades of experience in sales and account management within the media sector. She began her career as the Western Advertising Manager at Bicycling/Mountain Bike from 1998 to 2002. She then worked at Backpacker as the Western Advertising Manager from 2002 to 2006, followed by a role as Account Manager at National Geographic Adventure from 2006 to 2008. She continued her career at Bonnier Corp. as the West Coast Account Manager for Field & Stream, Outdoor Life, and Popular Science from 2008 to 2016.
Achievements
Stacey Lakind has received multiple awards throughout her career, highlighting her sales achievements and contributions to the media industry. In 2013, she was awarded the Outdoor Life Sales Person of the Year for surpassing digital and print sales goals by 60%. She also received the Popular Science Sales Person of the Year award in 2015 for exceeding goals by 40%. Additionally, she was named Backpacker/Rodale’s Sales Person of the Year in 2005 for exceeding revenue goals by 33% and acquiring new accounts.
Sales Performance
Throughout her career, Stacey Lakind has consistently demonstrated strong sales performance. For instance, while at Crave Online in 2017, she achieved the highest Q4 revenue, increasing revenue by 30% from the previous year on key accounts such as Ubisoft, Nintendo, and Amazon Studios. In 2015, she successfully sold integrated media programs to major clients, resulting in a 35% revenue increase from prior years.