Tara Walters
About Tara Walters
Tara Walters is a Senior Global Account Manager at Hearst, where she has worked since 2023. With a strong background in digital media and marketing, she has held various roles in notable companies, including Taylor Morris Eyewear and MRM//McCann.
Work at Hearst
Tara Walters has been employed at Hearst as a Senior Global Account Manager since 2023. In this role, she is responsible for managing global accounts and developing strategies to enhance client relationships. Her position at Hearst marks a significant step in her career, building on her extensive experience in marketing and account management.
Previous Experience in Marketing and PR
Prior to her current role, Tara Walters held various positions in marketing and public relations. She worked at Taylor Morris Eyewear as a PR & Marketing professional for six months in 2016. Additionally, she served as an Assistant Brand Manager at Savsé from 2016 to 2017 and as a Senior Account Manager at Havas for nine months in 2022. Her experience spans multiple sectors, including digital and paid media.
Education and Expertise
Tara Walters studied at The University of Nottingham, where she earned a Bachelor’s Degree in English Language and Literature from 2012 to 2015. She also attended Condé Nast College, completing a Fashion Journalism Course in 2014. Her educational background supports her expertise in marketing, public relations, and journalism, enhancing her capabilities in the industry.
Background in Marketing Campaigns
Tara Walters has a strong background in both Above The Line (ATL) and Below The Line (BTL) marketing campaigns. She has worked in various capacities, including as a Senior Digital Account Executive at Big Group from 2017 to 2019 and as an Account Manager at MRM//McCann from 2019 to 2022. This diverse experience contributes to her comprehensive understanding of marketing strategies.
Skills in Communication and Strategy
Tara Walters possesses expertise in CRM and social media strategies, which are essential for modern marketing practices. Her skills in public speaking complement her roles in marketing and PR, enabling her to effectively communicate with clients and stakeholders. This combination of skills enhances her effectiveness in managing accounts and executing marketing campaigns.