Wang Xiaochen
About Wang Xiaochen
Wang Xiaochen serves as the Corporate Integrated Marketing Director at Hearst in Beijing, China, a position he has held since 2006. He earned a Bachelor of Business Administration from the University of International Business and Economics and completed the Chief Marketing Officer program at China Europe International Business School in 2012.
Work at Hearst
Wang Xiaochen has served as the Corporate Integrated Marketing Director at Hearst since 2006. With 18 years of experience in this role, he has been instrumental in developing and implementing integrated marketing strategies within the organization. His work is based in Beijing City, China, where he focuses on aligning marketing initiatives with corporate objectives to drive business growth.
Education and Expertise
Wang Xiaochen holds a Bachelor of Business Administration (B.B.A.) from the University of International Business and Economics, where he studied from 1999 to 2003. In 2012, he completed the Chief Marketing Officer program at the China Europe International Business School (CEIBS). This educational background provides him with a solid foundation in business and marketing principles, enhancing his expertise in corporate marketing.
Background
Wang Xiaochen has a strong background in integrated marketing, with a career spanning nearly two decades. His tenure at Hearst has allowed him to gain extensive experience in the marketing field, particularly in corporate settings. His educational achievements complement his professional journey, equipping him with the necessary skills to excel in his role.