Yanfei Faye Lu
About Yanfei Faye Lu
Yanfei Faye Lu is a Digital Media Coordinator with a strong background in marketing strategy and media planning. She has experience working in both China and the United States, and possesses advanced cross-cultural communication skills.
Work at Hearst
Yanfei Faye Lu currently holds the position of Digital Media Coordinator. In this role, she is responsible for managing digital media initiatives and coordinating marketing efforts to enhance brand visibility and engagement.
Previous Experience in Marketing
Prior to her current role, Yanfei worked as a Marketing Strategist at Bridgeplus in Shanghai for four months in 2018. She also gained experience as an Account Executive Intern at Ogilvy & Mather in New York for three months in 2017. These positions provided her with insights into marketing strategies and client management.
Education and Expertise
Yanfei holds a Master of Arts in Marketing and Advertising from the University of Leeds, where she studied from 2016 to 2017. She also earned a degree in Communication from the University of Leicester, attending from 2013 to 2016. Additionally, she studied at Shanghai Jiao Tong University for one year, further enhancing her educational background.
Cross-Cultural Communication Skills
Yanfei possesses strong cross-cultural communication skills, developed through her academic and professional experiences in the UK, China, and the United States. This background enables her to navigate diverse markets effectively and engage with various audiences.
Background in Marketing Strategy and Media Planning
Yanfei has a versatile skill set in marketing, with a background in both marketing strategy and media planning. This combination of skills allows her to contribute effectively to marketing campaigns and digital media projects.