Yara Zayas
About Yara Zayas
Yara Zayas is a Creative Services Writer/Producer at Hearst, where she has worked since 2022 in Tampa, Florida. She has a background in media production and holds a Bachelor of Arts in Mass Communication from the University of South Florida.
Work at Hearst
Yara Zayas has been employed at Hearst as a Creative Services Writer/Producer since 2022. In this role, based in Tampa, Florida, she focuses on producing creative content that aligns with the company's branding and marketing strategies. Her responsibilities include developing promotional materials and campaigns that engage viewers and enhance the overall brand image.
Previous Experience in Media Production
Prior to her current position, Yara Zayas worked at The E.W. Scripps Company as a Promotions Producer for four months in 2021. She also held the role of Program Editor at the same company from 2020 to 2021, where she contributed to the production and editing of various programs. Additionally, she served as a Studio Technician at WFTS-TV for one month in 2018 and as a Video Editor at WFLA-TV News Channel 8 / WTTA-TV Great 38 from 2019 to 2020.
Education and Expertise
Yara Zayas earned a Bachelor of Arts in Mass Communication/Media Studies from the University of South Florida, completing her studies from 2016 to 2018. Her educational background has equipped her with a solid foundation in media production and communication strategies. She possesses expertise in creating visual content that enhances brand image and has strong skills in shooting and editing, allowing her to manage the creative process effectively.
Achievements in Viewer Engagement
During her tenure at MOR-TV, Yara Zayas produced a series of on-air promotions and image campaigns that significantly increased viewer engagement. Her ability to craft compelling content has contributed to the success of the station's marketing efforts, showcasing her skills in understanding audience preferences and delivering impactful messages.
Early Career Roles
Yara Zayas began her career in media with various roles that provided her with diverse experiences. In 2018, she worked as a Production Assistant at MSNBC and as a Runner at CNN, both for one month. Additionally, she served as a Communications and Marketing Assistant at the University of South Florida for six months, where she gained valuable insights into marketing and communications within an academic setting.