Kelly Malinowski

Kelly Malinowski

Marketing Manager @ Heartland Bank and Trust

About Kelly Malinowski

Kelly Malinowski is the Marketing Manager at Heartland Bank and Trust Company in Bloomington, Illinois, where she has worked since 2022. She has a strong background in marketing strategies and analytics, with previous roles at the same company including Marketing Supervisor and Marketing Product Lead.

Work at Heartland Bank and Trust Company

Kelly Malinowski serves as the Marketing Manager at Heartland Bank and Trust Company, a position she has held since 2022. In this role, she oversees the development and implementation of product marketing and sales materials, ensuring alignment with the annual marketing channel strategy. Prior to her current role, she worked as a Marketing Supervisor from 2019 to 2022 and as a Marketing Product Lead from 2013 to 2019. Her extensive experience within the company spans nearly a decade, contributing to various marketing initiatives.

Education and Expertise

Kelly Malinowski earned her Bachelor of Science (B.S.) degree in Public Relations, Advertising, and Applied Communication from Illinois State University, where she studied from 1995 to 1999. Her educational background also includes studies in Public Relations and Business Administration. She possesses expertise in A/B testing and analytics tracking and reporting across various marketing mediums, demonstrating a comprehensive understanding of marketing strategies, planning, and budgeting.

Background in Marketing

Kelly Malinowski has a solid background in marketing, having worked in various roles at Heartland Bank and Trust Company. Her career in marketing began with her role as Marketing Product Lead, where she focused on product marketing strategies for six years. Following that, she took on the position of Marketing Supervisor, where she managed marketing initiatives for three years before advancing to her current role as Marketing Manager.

Marketing Skills and Competencies

Kelly Malinowski has developed a comprehensive skill set in marketing, including expertise in digital, mobile, email, social, video, direct mail, print, broadcast, and outdoor marketing channels. Her capabilities include strategic planning and budgeting, which are essential for effective marketing execution. She effectively utilizes analytics to track and report on marketing performance, ensuring that strategies are data-driven and results-oriented.

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