Lark Fisher
About Lark Fisher
Lark Fisher is a graphic designer at Heartland Bank and Trust Company, where she manages billboard and radio placements for the bank's northern market and collaborates on marketing strategies. She has over 30 years of experience in the role and holds degrees in Journalism from Columbia College and the University of Missouri-Columbia.
Work at Heartland Bank and Trust
Lark Fisher has been employed at Heartland Bank and Trust Company since 1994, serving as a Graphic Designer for 30 years. In this role, Fisher manages billboard and radio placements specifically targeting the bank's northern market. Fisher collaborates closely with the Marketing Vice President to develop product promotions and brand marketing strategies. Additionally, Fisher coordinates the bank's presence at community events, enhancing the bank's visibility and engagement within the community.
Education and Expertise
Lark Fisher studied Journalism at Columbia College from 1973 to 1975, earning an Associate of Arts (AA) degree. Following this, Fisher continued education at the University of Missouri-Columbia, where a Bachelor's degree in Journalism was obtained from 1975 to 1977. Fisher's educational background supports a strong foundation in communication and design, contributing to expertise in graphic design and marketing.
Design Skills and Tools
As a Graphic Designer, Lark Fisher utilizes industry-standard software tools such as InDesign, Photoshop, and Illustrator. These tools are employed to create advertising campaigns and product collateral, ensuring that marketing materials are visually appealing and effective. Fisher's proficiency in these applications is essential for executing the bank's marketing strategies.
Community Engagement
Lark Fisher plays a significant role in coordinating Heartland Bank and Trust's presence at community events. This involvement helps to foster relationships with local residents and businesses, promoting the bank's services and commitment to the community. Fisher's efforts in this area contribute to the bank's overall marketing and outreach initiatives.
Website Management
In addition to design responsibilities, Lark Fisher is responsible for updating the bank's website as needed. This task involves ensuring that the online presence is current and reflects the bank's offerings and initiatives. Website management is a critical aspect of maintaining effective communication with customers and the community.