Cidney Fitzpatrick
About Cidney Fitzpatrick
Director of Practice Marketing
Cidney Fitzpatrick holds the position of Director of Practice Marketing. Her role involves overseeing marketing strategies and initiatives that support the growth and visibility of veterinary practices. Her experience and expertise in digital marketing play a crucial part in spearheading campaigns that enhance client engagement and practice reputation in the competitive veterinary industry.
Career in the Veterinary Industry
Cidney Fitzpatrick began her professional journey in the veterinary industry in 2008 at Banfield Pet Hospital. Starting as a Client Service Coordinator, she developed a thorough understanding of client relations and veterinary operations. Her seven-year tenure at Banfield provided a strong foundation in the workings of veterinary medicine, preparing her for subsequent roles in the industry.
Education and Expertise in Digital Marketing
Cidney Fitzpatrick graduated from Miami University in 2014 with a Bachelor of Arts in Communications, focusing on digital marketing. Her educational background has equipped her with the skills necessary for effective communication and online marketing, essential for her roles in the veterinary sector. Her expertise in digital marketing is a key asset in her career.
Experience at Medvet
Before her current role, Cidney Fitzpatrick worked at Medvet, where she was involved in marketing their specialty and emergency response centers. Her work at Medvet further honed her abilities in promoting veterinary services and managing marketing activities for specialty care providers. This experience was instrumental in shaping her marketing strategies.