Sarah Hor
About Sarah Hor
Sarah Hor is a Senior Trade Marketing Executive at HEBE Beauty in Petaling Jaya, Malaysia, where she conducts data analysis to identify market trends and sales opportunities. She holds a Bachelor of Corporate Communication from University Tunku Abdul Rahman and has experience in trade marketing activities and collaboration with key opinion leaders.
Work at HEBE Beauty
Sarah Hor has been employed at HEBE Beauty as a Senior Trade Marketing Executive since 2021. In this role, she conducts data analysis and audits to identify market trends and sales opportunities. She is responsible for developing and executing trade marketing activities, which include arranging roadshows and negotiating with retailers. Additionally, she collaborates with key opinion leaders and agencies to enhance engagement on the TikTok platform. Her work also involves proposing planogram and merchandise assortment strategies to advance product categories and designing promotional packs to drive customer interest and sales.
Education and Expertise
Sarah Hor studied at University Tunku Abdul Rahman in Petaling Jaya, where she earned a Bachelor of Corporate Communication from 2010 to 2014. Prior to this, she attended S.K Convent Klang from 1998 to 2003 and later SMK Convent Klang for 11 months in 2004. She also completed her high school education at MJSC Batu Pahat Johor from 2004 to 2008. Her educational background has equipped her with skills in corporate communication, which she applies in her current role in trade marketing.
Previous Work Experience
Before joining HEBE Beauty, Sarah Hor worked at Beiersdorf as an Event Executive from 2016 to 2017 in Petaling Jaya, Selangor. In this position, she gained experience in event management and marketing. Earlier in her career, she interned at Groupon Malaysia for 11 months in 2012, where she developed foundational skills in marketing and customer engagement. This diverse work experience has contributed to her expertise in trade marketing.
Skills and Responsibilities
In her role as a Senior Trade Marketing Executive, Sarah Hor is skilled in conducting data analysis to identify market trends and sales opportunities. She is responsible for developing trade marketing activities, negotiating with retailers, and designing promotional materials. Her collaboration with key opinion leaders and agencies for TikTok engagement reflects her understanding of digital marketing strategies. Additionally, she proposes planogram and merchandise assortment strategies to enhance product visibility and sales.