Shannon Yeh
About Shannon Yeh
Shannon Yeh is a Brand Creative Planning Manager at HEBE Beauty, where she oversees visual identity design and advertising execution. She has extensive experience in marketing and branding, having held various roles in companies such as DocSun AI Medlab and McCann Worldgroup.
Current Role at HEBE Beauty
Shannon Yeh serves as the Brand Creative Planning Manager at HEBE Beauty since 2021. In this role, she leads the creative and design team, focusing on continuous branding strategies and creative proposals for new products. She is responsible for controlling the visual identity design and advertising execution across various platforms, including television commercials, social media, and e-commerce. Her work contributes to the overall brand development and marketing efforts of HEBE Beauty.
Previous Experience in Marketing
Prior to her current position, Shannon Yeh held multiple roles in marketing and brand management. She worked as a Brand and Marketing Consultant at DocSun AI Medlab for one month in 2021. Additionally, she served as the Marketing Director at 原唯文旅 YehVillage from 2018 to 2019, where she was involved in strategic marketing initiatives in Shanghai. Her experience also includes a brief stint as an Account Supervisor at McCann Worldgroup in 2021.
Educational Background
Shannon Yeh has a diverse educational background in design and business management. She studied Fashion/Apparel Design at King's Design & Art School from 2014 to 2016. She furthered her education with a Master's degree in Brand Management & Communication from Istituto Europeo di Design from 2019 to 2020. Additionally, she holds a Bachelor of Business Administration in International Tourism Management from Tamkang University, where she studied from 2011 to 2015. She also completed an exchange program in Hospitality Business Management at Washington State University from 2013 to 2014.
Founding TIMESTHR3E
In 2020, Shannon Yeh founded TIMESTHR3E, where she currently serves as the Founder. This venture reflects her entrepreneurial spirit and commitment to innovative brand strategies. Her experience in various marketing roles has equipped her with the skills necessary to lead this initiative effectively.
Experience in Brand Management
Shannon Yeh has extensive experience in brand management, particularly with her role at 原唯文旅 YehVillage, where she served as Partner and Brand & Marketing Director from 2018 to 2020. She also held the position of Strategic Marketing Project Manager for one month in 2018. Her roles involved overseeing brand strategies and marketing projects, contributing to her comprehensive understanding of the branding landscape.