Sarat Pediredla 🦔
About Sarat Pediredla 🦔
Sarat Pediredla serves as the Chief Executive Officer of Netsells and has co-founded hedgehog lab, where he has led its growth into a significant tech consultancy. He leverages his expertise in various technology fields and actively mentors and advises multiple organizations.
Work at Hedgehog Lab
Sarat Pediredla serves as the Chief Executive Officer and Co-Founder of hedgehog lab, a position he has held since 2007. Under his leadership, the company has evolved from a small web development agency into a multi-million-pound organization with over 100 employees. He has been instrumental in driving the company's growth and innovation in digital transformation and custom app development. In April 2023, he led the acquisition of Netsells, aligning with hedgehog lab's goal to become a leading tech consultancy.
Current Roles and Mentorship
Sarat Pediredla holds several current positions in addition to his role at hedgehog lab. He has been a Mentor at BIMA (British Interactive Media Association) since 2021 and serves as a Non-Executive Director at PNE since 2021. Additionally, he acts as an Advisor for equiwatt since 2022. His mentorship focuses on digital innovation, leadership, and entrepreneurship, contributing to the development of emerging talent in the tech industry.
Previous Experience and Contributions
Prior to his current roles, Sarat Pediredla gained diverse experience in various capacities. He worked at BT as a Mentor for five months in 2022 and served as a Governor at New College Durham from 2021 to 2022. He also held the position of Strategic Advisor at Cheer.One for one year and worked as a Technical Consultant and Lead Analyst/Developer at TH_NK in 2006. His early career included a role as a Web Consultant at Spark Response.
Education and Expertise
Sarat Pediredla studied Software Engineering at Solent University, where he earned a Bachelor of Science degree from 1999 to 2003. His academic background laid the foundation for his expertise in user experience research (UXR), user interface/user experience (UI/UX), engineering, artificial intelligence (AI), cloud computing, and data science. He leverages this expertise to create human-centered solutions that drive business impact.
Background and Personal Journey
Sarat Pediredla moved from India to the United Kingdom to pursue his studies in software engineering. Initially set on a path to become a brain surgeon, he discovered a passion for computers that redirected his career. He co-founded hedgehog lab with fellow developer Mark Forster in 2007, marking the beginning of his significant contributions to the tech industry.