Adrian Mitrache
About Adrian Mitrache
Adrian Mitrache is a Marketing Automation Manager with over 14 years of experience in digital marketing and business development. He has held various roles at Heimdal® and BullGuard, focusing on customer engagement strategies and team leadership.
Current Role as Marketing Automation Manager
Adrian Mitrache currently serves as the Marketing Automation Manager at Heimdal®, a position he has held since 2023. In this role, he focuses on developing and implementing automated marketing strategies that enhance customer engagement. His experience in marketing automation allows him to leverage data-driven insights to optimize campaigns and improve overall marketing performance.
Previous Experience at Heimdal
Before his current role, Adrian worked at Heimdal® as an Inbound Business Development Representative (BDR) and Automation Manager from 2018 to 2023. During this period, he contributed to the company's inbound marketing efforts and automation processes, helping to drive customer acquisition and retention strategies.
Experience at BullGuard
Adrian Mitrache held multiple positions at BullGuard, starting as a Senior Email Marketing Specialist from 2013 to 2016, followed by his role as Direct Marketing Manager from 2016 to 2018. In these roles, he developed and executed email marketing campaigns and direct marketing strategies, enhancing customer outreach and engagement.
Educational Background
Adrian studied at altMBA, where he focused on Management, Marketing, and Related Support Services, achieving a Business qualification in 2017. He also holds a Bachelor’s degree in Foreign Languages, specializing in English and German, from Universitatea Dimitrie Cantemir, which he completed from 2003 to 2007. His educational background supports his expertise in marketing and communication.
Professional Experience and Skills
With over 14 years of experience in digital marketing, e-commerce, and business development strategy, Adrian has led teams of 4 to 9 marketers. He emphasizes collaboration and knowledge exchange as essential elements for professional growth. His approach focuses on transcending ordinary KPI metrics to foster enhanced customer engagement and loyalty.