Afifa Shafi
About Afifa Shafi
Afifa Shafi is a content writer with extensive experience in B2B SaaS content marketing. Currently, she works at Heimdal® and as a freelance writer for multiple companies, focusing on data-driven content and SEO strategies.
Work at Heimdal
Afifa Shafi has been working at Heimdal® as a Content Writer since 2024. In this role, she focuses on creating content that aligns with the company's objectives and enhances its online presence. Her responsibilities include developing engaging and informative articles that cater to the target audience, contributing to the overall content strategy of the organization.
Freelance Writing Experience
Afifa Shafi has a diverse freelance writing portfolio, currently working with multiple companies. She has been a Freelance Writer at Zavvy and WriterZen since 2024 and 2023, respectively. Additionally, she contributes to Userpilot and Scribe as a Freelance Writer since 2023. Her freelance work allows her to apply her expertise in content creation across various platforms and industries.
Previous Work Experience
Before her current roles, Afifa Shafi worked as a Freelance Writer at Contensify and Chat360 in 2022. She also served as a Social Media Coordinator at Akamori Analytica from 2021 to 2023 in Dubai, United Arab Emirates. Her experience includes a two-year tenure as a B2B SaaS Content Writer at Pepper Content in India, where she honed her skills in content marketing.
Content Strategy Expertise
Afifa Shafi specializes in content gap analysis, identifying opportunities to enhance content strategies for clients. She focuses on creating long-form, data-driven content that improves search engine visibility for B2B SaaS brands. Her strategic approach helps clients maintain a consistent brand voice that resonates with their audience.
Achievements in SEO and Content Creation
Afifa Shafi has achieved notable success in her content writing career, including securing two featured snippets for competitive keywords. Her content pieces have ranked on the first page of Google SERP, showcasing her proficiency in SEO and content strategy. She specializes in interviewing subject matter experts to produce in-depth and authoritative content.