Alan Case
About Alan Case
Alan Case serves as the Head of Channel UK and Ireland at Heimdal Security, where he has worked since 2015. He has extensive experience in sales and marketing across various companies and is also a foster carer for Wiltshire County Council.
Work at Heimdal Security
Alan Case has served as the Head of Channel UK and Ireland at Heimdal Security since 2015. In this role, he has focused on developing a robust Value-Added Reseller (VAR) community and a profitable Managed Security Service Provider (MSSP) channel. His efforts have contributed significantly to the company's growth in the UK and Ireland markets.
Previous Experience in Sales and Marketing
Before joining Heimdal Security, Alan Case held several key positions in sales and marketing. He was the Sales and Marketing Director EMEA at Mobility Electronics from 2000 to 2008. He also served as the Country Manager for UK and Ireland at Safewhere for one year from 2017 to 2018. Additionally, he worked as the National Sales Manager at Hypertec Ltd from 1995 to 2000 and as Sales Director at BullGuard from 2009 to 2013.
Education and Qualifications
Alan Case studied at Chippenham Technical College from 1981 to 1986, where he achieved a Higher National Diploma (HND) in Electronics. Prior to that, he attended Sheldon School from 1976 to 1981. His educational background has provided a foundation for his career in sales and marketing within the technology sector.
Achievements in Sales Performance
Alan Case has a proven track record of delivering significant sales results. He has achieved 7-figure sales from a standing start in under a year and has consistently generated £4-8 million in sales over periods of 3 to 5 years, maintaining profit margins of approximately 40%. His strategic approach has led to the development of award-winning channel programs.
Community Involvement
In addition to his professional career, Alan Case serves as a foster carer for Wiltshire County Council. This role involves providing care and support to children in need, demonstrating his commitment to community service and social responsibility.