Cezarina Dinu
About Cezarina Dinu
Cezarina Dinu serves as the Head of Marketing Communications and PR at Heimdal® since 2021 and has extensive experience in content strategy and marketing. She holds a PhD in Public Diplomacy from the University of Bucharest and has worked in various roles focused on marketing, research, and communications.
Work at Heimdal
Cezarina Dinu serves as the Head of Marketing Communications & PR at Heimdal®, a position she has held since 2021. In this role, she leads the communications and PR department, focusing on various aspects of marketing including content marketing, channel marketing, and community management. Dinu is responsible for developing and implementing marketing strategies that target specific channels such as social media, email, and SEO. She also evaluates the impact of marketing campaigns and reports the results, ensuring that the strategies align with market trends and consumer preferences.
Current Role at Upwork
In addition to her role at Heimdal®, Cezarina Dinu has been working as a Content Strategist at Upwork since 2018. Her responsibilities include creating and optimizing content strategies tailored to meet client needs. Dinu's experience in content strategy complements her marketing expertise, allowing her to effectively manage and execute projects that enhance brand visibility and engagement across various platforms.
Education and Expertise
Cezarina Dinu has an extensive educational background. She earned a Doctor of Philosophy (PhD) in Public Diplomacy from the University of Bucharest, completing her studies from 2015 to 2021. Prior to that, she obtained a Master's degree in Diplomatic Techniques from the same university between 2013 and 2015. Dinu also holds a Bachelor's degree in International Relations and European Studies, which she completed from 2010 to 2013. Additionally, she studied European Integration at the Euro-Atlantic Studies Center, achieving a 'Jean Monnet' Module from 2011 to 2012.
Previous Work Experience
Cezarina Dinu has a diverse professional background. She worked as an SEO Content Manager at Green Tree Marketing from 2016 to 2019, where she focused on optimizing content for search engines. Prior to that, she served as a Junior Researcher at the Romanian Center for European Policies for four months in 2014. Dinu also gained experience as a Research Assistant at Yunus Emre Enstitüsü for five months in 2015 and completed an internship at Freedom House in 2014. These roles have contributed to her analytical skills and understanding of market dynamics.
Marketing Skills and Strategies
Cezarina Dinu possesses finely-tuned analytical skills, allowing her to analyze market data, trends, and consumer preferences effectively. She is adept at optimizing user experience through clear content and dynamic design. Dinu develops new channel marketing strategies and adapts campaigns based on platform performance. Her expertise includes managing marketing communications, establishing partner networks, and implementing the latest marketing technologies and techniques to enhance campaign effectiveness.