Sawsan H.
About Sawsan H.
Sawsan H. is the Head of Global Demand Generation at Heimdal®, specializing in demand generation and growth hacking. She has extensive experience in governance, risk, and compliance solutions, having worked with organizations like the United Nations and the Ministry of Defence.
Work at Heimdal
Sawsan H. serves as the Head of Global Demand Generation at Heimdal®, a role she has held since 2022. In this position, she focuses on developing and implementing strategies to enhance demand generation efforts globally. Her expertise in this area is supported by her previous experience in demand generation and growth hacking at other organizations, including ThreatConnect. Sawsan's work at Heimdal® involves collaborating with various teams to drive awareness and adoption of cybersecurity solutions.
Previous Experience in Demand Generation
Before joining Heimdal®, Sawsan H. worked as the Demand Generation Manager for EMEA at ThreatConnect from 2021 to 2022. In this role, she was responsible for creating and executing demand generation campaigns tailored to the EMEA region. Her career also includes significant experience at Acuity Risk Management, where she worked in marketing from 2017 to 2021. Sawsan's background in demand generation is complemented by her earlier roles in marketing and sales, which have equipped her with a diverse skill set in the field.
Education and Expertise
Sawsan H. studied at Brunel University London, where she earned a degree in Business and Management with a focus on Marketing from 2012 to 2016. Her educational background laid the foundation for her career in marketing and demand generation. Additionally, she completed her A-levels at Beaverwood School for Girls, where she studied subjects including English, History, IT, and Business. Sawsan has specialized in demand generation and growth hacking, particularly within the cybersecurity sector.
Background in Cybersecurity
Sawsan H. transitioned from a career in physical security to cybersecurity sales, working at a Managed Security Service Provider (MSSP) in London. Her passion for the cybersecurity industry began in 2016 and has been a significant influence on her career trajectory. Sawsan has contributed to discussions on strategies for organizations to future-proof their cyber strategies, showcasing her commitment to advancing knowledge in the field.
Professional Contributions
Throughout her career, Sawsan H. has engaged with large organizations such as the United Nations, Telkom SA, and the Ministry of Defence (MOD) to provide governance, risk, and compliance (GRC) solutions. Her work has involved collaborating with these entities to enhance their cybersecurity measures. Sawsan's professional contributions reflect her dedication to improving organizational resilience against cyber threats.