Cornel Lazar
About Cornel Lazar
Cornel Lazar serves as the Head of Growth at HeliosX Group in London, England, where he has worked since 2022. He has extensive experience in driving brand growth and scalability across various sectors, including e-commerce and SaaS.
Work at HeliosX Group
Cornel Lazar serves as the Head of Growth at HeliosX Group, a position he has held since 2022. Based in London, England, he focuses on driving growth strategies and enhancing brand visibility. His role involves leveraging data-driven approaches to optimize customer acquisition and retention, contributing to the company's overall growth objectives. With a background in various sectors, including e-commerce and SaaS, he applies his expertise to foster scalable growth initiatives within the organization.
Education and Expertise
Cornel Lazar has a diverse educational background. He earned a BA Honours from London Metropolitan University, where he studied from 1999 to 2004. Prior to this, he completed his Abitur at Elisabethenschule-Gymnasium in Frankfurt am Main, Germany, from 1988 to 1995. Additionally, he obtained a Certificate from Squared Online in 2016 and has pursued further studies at Reforge. His educational experiences have equipped him with a solid foundation in marketing and growth strategies.
Background
Cornel Lazar has extensive experience in growth and marketing, particularly with startups and high-growth enterprises. His career spans various sectors, including online e-commerce marketplaces, FMCG/DTC, mobile app marketing, and SaaS. He specializes in building brands and delivering scalable growth across the entire AARRR spectrum, which includes acquisition, activation, retention, referral, and revenue. His analytical approach enables him to develop effective strategies tailored to different business needs.
Achievements
Cornel Lazar has been recognized for his contributions to the field of digital marketing. He received a distinction for inspirational thought leadership and was named Digital Champion of the Year. These accolades reflect his commitment to advancing growth strategies and his impact on the marketing landscape. His focus on data-driven decision-making has positioned him as a leader in his field, allowing him to effectively guide organizations in achieving their growth objectives.
Consultancy and Public Speaking Opportunities
In addition to his role at HeliosX Group, Cornel Lazar is available for consultancy and public speaking engagements. He offers insights based on his extensive experience in growth and product marketing. His expertise in building scalable growth strategies makes him a valuable resource for organizations seeking to enhance their marketing efforts and achieve sustainable growth.