Olivia Rose Costin
About Olivia Rose Costin
Olivia Rose Costin is a Senior Performance Marketing Manager at HeliosX Group, where she focuses on leading paid social activities for Dermatica. With extensive experience in managing paid social and biddable media campaigns, she has worked with major brands and held various roles in the marketing industry since 2013.
Work at HeliosX Group
Olivia Rose Costin serves as the Senior Performance Marketing Manager at HeliosX Group, a position she has held since 2023. In this role, she leads the Paid Social channel activity for the group's brands, with a specific focus on Dermatica. Her responsibilities include strategizing and executing performance marketing initiatives to enhance brand visibility and engagement.
Previous Experience in Performance Marketing
Prior to her current role, Olivia worked in various positions related to performance marketing. She was a Paid Social Consultant and Account Manager at the7stars from 2019 to 2020. She also served as an International Paid Social Account Manager at Havas Media Group from 2018 to 2019, where she gained experience in managing international paid social accounts and global campaign management.
Freelance Consulting Background
Olivia has extensive experience in freelance roles, having worked as a Paid Social and Biddable Media Consultant from 2019 to 2023. During this time, she collaborated with several companies, including Digitas UK, Auto Trader UK, and Yonder Media. Her freelance work has allowed her to develop a strong background in managing paid social and biddable media campaigns across various industries.
Education and Qualifications
Olivia studied at the University of Essex, where she earned a Bachelor of Science (BSc) in Business Management with First Class honors from 2013 to 2016. Prior to that, she attended South Essex College of Further and Higher Education, achieving a BTEC Level 3 Extended Diploma in Business Studies from 2011 to 2013. Her educational background has equipped her with the knowledge and skills necessary for her career in performance marketing.
Experience with Major Brands
Throughout her career, Olivia has worked with major brands such as BMW Group and L’Oréal Group during her tenure at WPP agencies. Her roles included managing performance marketing strategies for these prominent companies, contributing to her comprehensive understanding of the industry and enhancing her expertise in paid social media.