Poulami Chakraborty (Polo)
About Poulami Chakraborty (Polo)
Poulami Chakraborty, also known as Polo, serves as the Head of Creative and Strategic Creative Director at HeliosX Group in London. With a background in Comparative Literature from Jadavpur University, she has extensive experience in creative roles across various agencies, enhancing brand strategies and overseeing creative departments.
Work at HeliosX Group
Poulami Chakraborty serves as the Head of Creative and Strategic Creative Director at HeliosX Group, focusing on Dermatica and MedExpress. She has held this position since 2020 in London, England. In her role, she has led a comprehensive creative overhaul across various aspects of the brands, including marketing, customer relationship management (CRM), product development, and service delivery. Her work aims to enhance the overall creative strategies of the brands under HeliosX Group.
Previous Experience in Creative Roles
Prior to her current role, Poulami Chakraborty accumulated extensive experience in the creative field. She worked at J. Walter Thompson Worldwide as a Creative from 2004 to 2007 in Calcutta, India. Later, she joined Publicis London as a Creative Copywriter from 2012 to 2016. She also held positions at Mohawk Agency as a Creative Copywriter from 2010 to 2012 and at RAPP as a Senior Creative from 2016 to 2018. Additionally, she served as Head of Brand Strategy & Creative at Dozens from 2018 to 2020.
Education and Expertise
Poulami Chakraborty earned a Bachelor of Arts (BA) degree in Comparative Literature from Jadavpur University. Her educational background supports her expertise in creative strategy and brand development. Throughout her career, she has partnered with brands at their scale-up stage, focusing on enhancing their creative strategies and overall brand presence.
Achievements in Creative Strategy
Poulami Chakraborty has successfully set up an in-house creative department within a healthtech group, managing creative work for three brands. Her leadership has been instrumental in driving creative initiatives that align with the strategic goals of the organizations she has worked with. Notably, she has led significant creative transformations at Dermatica and ZipHealth/MedExpress, impacting their marketing and service strategies.