Jorge Cervantes Betancourt
About Jorge Cervantes Betancourt
Jorge Cervantes Betancourt serves as the VP of LATAM Business Operations at Helpware and has over ten years of experience in business development across various sectors. He has held multiple leadership roles, including Mexico Country Manager at Helpware and Brainware Ventures, and co-founded Hirebook Technologies Inc.
Work at Helpware
Jorge Cervantes Betancourt has been with Helpware since 2019, initially serving as the Mexico Country Manager. In this role, he has focused on the development of the company in Mexico and its expansion into the Latin American market. In 2021, he transitioned to the position of VP LATAM Business Operations, where he continues to oversee operations and strategic initiatives across the region.
Education and Expertise
Jorge Cervantes Betancourt has a diverse educational background. He studied Marketing at Instituto Tecnológico y de Estudios Superiores de Monterrey, earning a Bachelor's degree from 2006 to 2010. He also completed an Associate's degree in Retailing and Retail Operations at Tecnológico de Monterrey in 2009-2010. Additionally, he achieved a Diplomatura in Introducción a dirección de empresas from IPADE Business School in 2014. His studies at Universidad de Deusto included Comportamiento del consumidor, where he participated in an international exchange program.
Background
Jorge Cervantes Betancourt has over ten years of experience in business development, having worked in both startups and established enterprises. His career includes roles at Brainware Ventures, where he has served as Mexico Country Manager and currently as Global Manager of shared services. He also held positions at WeWork, Ooyala, Sigma Alimentos, and Insight Analytics, contributing to various aspects of sales, marketing, and operations.
Achievements
Throughout his career, Jorge Cervantes Betancourt has been involved in significant operational and strategic initiatives. His leadership at Helpware has been pivotal in driving the company's growth in Mexico and its expansion into the LATAM region. His extensive experience in finance, accounting, operations, HR, and onboarding has contributed to the successful development of business strategies across multiple organizations.