Andrea Miner
About Andrea Miner
Andrea Miner is the Director of Creative Services at Hendrick Motorsports, where she has worked since 2022. She has extensive experience in creative roles, including positions at Industry Art Works and FLYTOGRAPHER, and holds a Bachelor of Arts in Film from Brooks Institute.
Current Role at Hendrick Motorsports
Andrea Miner serves as the Director of Creative Services at Hendrick Motorsports, a position she has held since 2022. In this role, she oversees a diverse creative services team that includes graphic designers, photographers, videographers, social media representatives, editorial content editors, and data analysts. She is responsible for developing and executing creative strategies that align with the organization's business strategy and marketing objectives. Additionally, she manages relationships with external vendors, including advertising agencies and production houses, to ensure the delivery of high-quality work within budget and on schedule.
Previous Experience in Creative Services
Before her current role, Andrea Miner worked at Industry Art Works in various capacities. She served as the Director of Production from 2019 to 2022 and as a Senior Photo Editor from 2016 to 2017. During her tenure, she also held positions as Office Manager/Photo Director and Photo Editor. Her experience at Industry Art Works provided her with a solid foundation in managing creative projects and teams, which she has carried into her current position.
Photography and Videography Background
Andrea has a strong background in photography and videography, having worked as a Freelance Photographer/Videographer from 2010 to 2018. Additionally, she was employed as a Photographer at FLYTOGRAPHER from 2014 to 2018. This extensive experience in visual media has contributed to her expertise in creative services and her ability to lead a team of creatives effectively.
Educational Background in Film
Andrea Miner studied at Brooks Institute, where she earned a Bachelor of Arts (BA) in Film from 2010 to 2012. Her education provided her with essential skills and knowledge in film production and creative storytelling, which she applies in her current role at Hendrick Motorsports. The foundation gained from her studies has been instrumental in her career development in the creative services field.
Market Research and Creative Strategy Development
In her role at Hendrick Motorsports, Andrea incorporates new ideas and strategies into the creative output by conducting market research. This research helps her stay updated with industry trends, allowing her to develop creative strategies that are relevant and effective. Her ability to align creative initiatives with business goals is a key aspect of her work.