Laura Doucette
About Laura Doucette
Laura Doucette serves as the Director of Marketing Account Services at Hendrick Motorsports, a position she has held since 2022. With a background in communications and extensive experience in the motorsports industry, she has contributed to various high-profile projects and initiatives.
Work at Hendrick Motorsports
Laura Doucette currently serves as the Director of Marketing Account Services at Hendrick Motorsports, a position she has held since 2022. Prior to this role, she worked as the Manager of Marketing Account Services from 2021 to 2022 and as a Senior Account Executive from 2015 to 2022. Throughout her tenure at Hendrick Motorsports, Doucette has been involved in various marketing initiatives and has contributed to significant projects, including the management of large-scale digital programs.
Previous Experience in NASCAR
Before her current role, Laura Doucette gained extensive experience in the NASCAR industry. She worked at NASCAR Images as an Associate Producer from 2003 to 2005 and as an At-Track Coordinator from 2005 to 2007. Additionally, she served as Communications Manager at Richard Childress Racing for one year in 2007-2008. Doucette's background in media relations includes her role as a Media Relations Representative at Hendrick Motorsports from 2008 to 2012 and as a Senior Media Relations Representative from 2012 to 2015.
Education and Expertise
Laura Doucette holds two Bachelor's degrees from Vanderbilt University, one in Communication and Media Studies and another in History, both completed between 2000 and 2004. Her educational background has equipped her with strong communication skills and a deep understanding of media dynamics, which she has applied throughout her career in the motorsports industry.
Notable Projects and Initiatives
Doucette has been involved in several notable projects during her career. She pitched and secured CBS News’s 'Note to Self' feature with Dale Earnhardt Jr. and launched his Twitter account following his 2014 Daytona 500 win. Additionally, she managed the Batman v. Superman program with DC Entertainment, which became HendrickMotorsports.com’s largest digital program and the largest NASCAR licensed merchandise program in the sport's history. Doucette also oversaw the restoration and auction of a Hendrick Motorsports Chevrolet SS and a 1970 Chevrolet Chevelle, raising $400,000 for Nationwide Children’s Hospital.